On-page SEO refers to all the visible (within the content) and invisible (in the coding) elements that optimize a given piece of published content for indexing and ranking by search engines like Google and Bing. We’ll break down the specifics below, but it’s important to realize that on-page SEO is only half the equation when it comes to setting up a piece of content for maximum performance in the SERPs.
Off-page SEO, on the other hand, involves all the various ways you can distribute that content and build incoming links so as to increase the content’s authority in the eyes of the search engines.
Off Page SEO
First and foremost, SEO must be built into your overall marketing strategy from the beginning. Unlike the old days where people would build websites and then want to “SEO it all” once the website is complete, today they work in conjunction with one another in order to achieve the results you desire. Bottom line, today everything has to be infused with your SEO strategy.
On top of that, to be effective you must understand who your ideal client is and what core message you want to convey. Once you have that down, you can go to work on an editorial plan that helps to make content the voice of your strategy. Your website should be scheduled around that key content.
It can be easy to be blinded by the jargon within your industry which is why keyword research is so important. It allows you to see what people are actually searching for. Although you may think you know what they are typing into search engines, that is often not the case.